Antaal酒店位于坎昆港·金塔納羅奧規劃社區最好的標志性海濱地段之一。這些豪華住宅全年都被加勒比海的綠松石水和白色沙灘所撫摸。
該項目的優(yōu)越位置即是酒店每天早晨都可以在墨西哥的享受第一縷陽(yáng)光。這種非凡的自然環(huán)境充分激發(fā)了酒店品牌命名的過(guò)程。古代瑪雅語(yǔ)的創(chuàng )造性融合忠實(shí)地代表了該項目的精神。Antaal-Antal + Tahal-以其名義結合了行動(dòng)和概念,如醒來(lái)、出生、生活和新的開(kāi)始; 所有與太陽(yáng)升起有關(guān)的概念。
團隊設計了一個(gè)獨特的酒店LOGO來(lái)反映其品牌個(gè)性,并創(chuàng )建了一個(gè)項目啟動(dòng)儀式。LOGO靈感來(lái)源于太陽(yáng)及其與地球的關(guān)系中,結合了日食、視野,當然還有新的開(kāi)端。在構成項目整體品牌的其他設計作品中,還設計了Antaal的應用系統,如宣傳冊和文具等。
MÉXICO
Antaal is located on one of the finest seafront lots Puerto Cancun—Quintana Roo’s signature master-planned community—can offer. All year long, these luxury residences are caressed by the turquoise water and white sands of the Caribbean.
The development’s remarkable location allows the property to enjoy the first rays of sun in all of Mexico every single morning. This extraordinary natural setting fully inspired us to begin the naming process. We discovered that a creative integration of ancient Mayan words faithfully represented the spirit of the project. Antaal—Antal + Tahal—hosts in its name a combination of actions and concepts such as waking up, being born, life and new beginning; all notions related to the rising sun.
We created a custom font to reflect the brand’s personality and created a project launch campaign. For the icon, we also took inspiration in the sun and its relation with the earth, and we played with the idea of eclipses, horizons, and of course, new beginnings. Among other design pieces which form part of the project’s overall branding, we produced Antaal’s main brochure and stationery.