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| VIS（企業(yè)視覺(jué)識別系統） | |||
| VI基礎部分 | |||
| 項目/Project | 備注/Remark | ||
| 一、標志Logo | |||
| 標志標準彩色圖形 The standard color graphics of the logo | |||
| 標志標準黑白圖形The standard black & white graphics of the logo | |||
| 標志釋義The interpretation of the logo | |||
| 標志標準制作網(wǎng)格圖Standard grid chart of the logo | |||
| 標志標準制作規范Standard guideline for the logo | |||
| 標志最小使用規范Standard guideline for logo minimization | |||
| 標志使用不可入侵范圍Clear space of the logo | |||
| 標志單色使用規范／單色反白Monochrome graphic of the logo/monochrome inverted | |||
| 二、標準色Primary Colors | |||
| 標準色 Primary Colors | |||
| 輔助色系列 Secondary Colors | |||
| 標準色及輔助色使用規范 Guideline for primary and secondary colors | |||
| 標準色、輔助色色階Color gradation of primary and secondary colors | |||
| 色彩搭配專(zhuān)用表 Color matching chart | |||
| 三、標準組合Standard Combinations | |||
| 標志標準中英全稱(chēng)文首選使用規范 Guideline for standard combination of the Chinese and English name | |||
| 標志標準中英文文全稱(chēng)組合首選使用規范不可侵入范圍 Clear space of standard combination of the logo and Chinese/English name | |||
| 標志標準中英文全稱(chēng)可選使用規范（橫排）Guideline for optional combination of the Chinese and English name (horizontal) | |||
| 標志標準中英文文全稱(chēng)組合可選使用規范（橫排）不可侵入范圍 Clear space of optional combination of the logo and Chinese/English name(horizontal) | |||
| 標志標準中英文全稱(chēng)可選使用規范（豎排）Guideline for optional combination of the Chinese and English name (vertical) | |||
| 標志標準中英文文全稱(chēng)組合可選使用規范（豎排）不可侵入范圍 Clear space of optional combination of the logo and Chinese/English name(vertical) | |||
| 標志標準中英文簡(jiǎn)稱(chēng)首選使用規范 Guideline for standard combination of the logo and Chinese/English abbreviation | |||
| 標志標準中英文簡(jiǎn)稱(chēng)首選使用規范不可入侵范圍 Clear space of standard combination of the logo and Chinese/English abbreviation | |||
| 標志標準中英文簡(jiǎn)稱(chēng)可選使用規范（橫排）Guideline for optional combination of the Chinese and English abbreviation (horizontal) | |||
| 標志標準中英文簡(jiǎn)稱(chēng)可選使用規范（橫排）不可入侵范圍 Clear space of optional combination of the logo and Chinese/English abbreviation(horizontal) | |||
| 標志標準中英文簡(jiǎn)稱(chēng)可選使用規范（豎排）Guideline for combination of the Chinese and English abbreviation (vertical) | |||
| 標志標準中英文簡(jiǎn)稱(chēng)可選使用規范（豎排）不可入侵范圍 Clear space of optional combination of the logo and Chinese/English abbreviation(vertical) | |||
| 四、印刷字體Printing Font | |||
| 印刷用中文專(zhuān)用字體 Chinese printing fonts | |||
| 印刷用英文專(zhuān)用字體 English printing fonts | |||
| 五、輔助圖形Supplementary Graphics | |||
| 輔助圖形 Supplementary graphics | |||
| 輔助圖形標準制作網(wǎng)格圖 Standard grid chart of the supplementary graphics | |||
| 輔助圖形色彩應用擴展 Additional color usage for the supplementary graphics | |||
| 六、錯誤應用Examples of wrong application | |||
| 標志錯誤應用范例 Example of wrong application of logo | |||
| 標志名稱(chēng)組合錯誤應用范例 Example of wrong combination of logo and name | |||
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備注/Remarks:VI基礎部分所列項目之作用是為確保VI執行的嚴格性及效果最優(yōu)化。因此，VI基礎部分所列項目皆為必須項且不可刪減。
The function of Basic Part of VI is to ensure the logo can be fully and strictly used and displayed in different places,so all the items in Basic Part are essential in application and none of them can be dispensable.
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| VI應用部分 | |||
| 項目/Project | 備注/Remark | ||
| 一、文具系統/Stationary | |||
| 名片 Business card | |||
| 信紙 Letter paper | |||
| 中式信封（DL）Chinese envelope (DL) | |||
| 中式信封（C5）Chinese envelope (DL) | |||
| 中式信封（C4）Chinese envelope (C4) | |||
| 西式信封（DL）Western envelope (DL) | |||
| 西式信封（C5）Western envelope (C5) | |||
| 西式信封（C4）Western envelope (C4) | |||
| 便箋 Memo pad | |||
| 活頁(yè)夾Loose leaf clip | |||
| 彩色資料袋 File bag | |||
| 彩色資料盒 File box | |||
| 筆記本 Notebook | |||
| 二、服裝系統/Staff Uniform (logo在服裝中的應用/Logo be applied in uniform ） | |||
| 高層管理人員冬裝 Uniform of senior management staff(Winter) | |||
| 高層管理人員夏裝 Uniform of senior management staff(Summer) | |||
| 中層管理人員冬裝Uniform of mid-level management staff(Winter) | |||
| 中層管理人員夏裝 Uniform of mid-level management staff(Summer) | |||
| 員工冬裝 Employee Uniform (Winter) | |||
| 員工夏裝 Employee Uniform (Summer) | |||
| 銷(xiāo)售人員冬裝 Uniform of sales staff (Winter) | |||
| 銷(xiāo)售人員夏裝 Uniform of sales staff (Summer) | |||
| 遮陽(yáng)帽 Cap | |||
| 廣告衫 T-shirt | |||
| 三、環(huán)境系統/Environment and Signage | |||
| 樓體標志與名稱(chēng)標識 Logo and company name signage on the body of the building | |||
| 部門(mén)銘牌標準樣式 Nameplate at the gate | |||
| 會(huì )議室形象墻 Image wall in the conference room | |||
| 前臺背景墻 Background wall of front desk | |||
| 四、廣告系統（特指標志在廣告載體的應用）/Advertisement ( Guideline for logo be applied on vehicle) | |||
| 報紙廣告標識應用規范（整版） Newspaper AD.(Full page) | |||
| 報紙廣告標識應用規范（半版） Newspaper AD.(Half page) | |||
| 報紙廣告標識應用規范（通欄）Newspaper AD.(Banner) | |||
| 報紙廣告標識應用規范（半通欄）Newspaper AD.(Half banner) | |||
| 報紙廣告標識應用規范（欄花）Newspaper AD.(Column) | |||
| 雜志廣告標識應用規范 Guideline for Logo in Magazine AD. | |||
| 樓頂廣告牌標識應用規范 Billboard on the top of the building | |||
| 護欄燈箱廣告標識應用規范 Guardrail lightbox advertising | |||
| 候車(chē)亭燈箱廣告標識應用規范 Bus-shelter lightbox advertising | |||
| 戶(hù)外廣告標識應用規范 OOH | |||
| 五、印刷出版物系統/ Printed Pulication | |||
| A4企業(yè)畫(huà)冊封底/封面規范 Guideline for corporate brochure | |||
| 業(yè)務(wù)宣傳折頁(yè)封底/封面規范 Guideline for poster foldout | |||
| 海報規范 Guideline for poster | |||
| 六、禮儀系統 ( Logo be applied on presents) | |||
| 禮品筆 Pen | |||
| 禮品表 Watch | |||
| 禮品打火機 Lighter | |||
| 專(zhuān)用煙灰缸 Ashtray | |||
| 禮品傘 Umbrella | |||
| 禮品錢(qián)包 Purse | |||
| 禮品皮帶 Strap | |||
| 禮品盒 Gift Box | |||
| 七、運輸系統/Transportation | |||
| 轎車(chē)標準樣式Standard sedan type | |||
| 客車(chē)標準樣式Standard bus type | |||
| 貨車(chē)標準樣式Standard wagon type | |||
| 八、多媒體系統/Multimedia | |||
| Word標準樣式 Template of Word | |||
| PPT標準樣式 Template of PPT | |||
| 表格標準樣式 Form | |||
| 傳真紙標準樣式 Template of cover page of fax | |||
| 郵件格式標準樣式 Template of Email | |||
| 九、會(huì )議系統/ Conference | |||
| 邀請函 Invitation Card | |||
| 背景板 Backboard | |||
| 參會(huì )證 Certificate | |||
| 臺牌 Table Card | |||
| 水牌 Directory | |||
| 十、人力資源系統/HR | |||
| 聘書(shū)標準樣式 Letter Of Appointment | |||
| 獎狀標準樣式 Letter Of Merit | |||
| 禮金信封標準樣式 Envelope Of Cash Gift | |||
| 十一、附屬品/Accessories | |||
| 胸徽標準樣式 Badge | |||
| 胸卡標準樣式 Name Tag | |||
| 工作證標準樣式 Employee's card | |||
| 參觀(guān)證標準樣式 Visiting card | |||
| 紙杯標準樣式 Paper Cup | |||
| CD盤(pán)貼標準樣式 Standard pattern of CD label | |||
| 手提袋標準樣式 Standard pattern of handbag | |||
| 旗幟標準樣式 Flag | |||
| 桌旗標準樣式 Table Flag | |||
| 工作單據標準樣式 Documents | |||
| 培訓證書(shū)標準樣式 Training certificate | |||
| 合同標準樣式 Contract | |||
| 宴會(huì )桌卡標準樣式 Table Card for Banquet | |||
| 臺歷應用規范 Calender | |||
| 鑰匙牌應用規范 Key Card | |||
| 圣誕卡 Christmas Card | |||
| 賀年卡 New Year Card | |||
| 防撞條/隔離帶 Isolation strip | |||
| 顧問(wèn)/Consultant | |||
| 標準取費/Service Fee: | |||
| 培訓導入/Training and Introduction | |||
| 長(cháng)期顧問(wèn)/Consultancy | |||
| 其它/Others | |||
| 標準取費/Service Fee: | |||
| 制作加工/Manufacture and Production | |||
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